Level Up with Mianz
Overview
It was important for MI College to expand into newer market and establish connection with corporate world. Level Up was an initiative to provide corporate training. This gave clear goals for what the brand needed to be.
The brand needed to hit 4 clear points.
Proffesionalism: trust and credibility. Innovation: Modern, cutting edge topics. Growth: Career and personal development. Approachability: Friendly.
Early Exploration
After several sketches it was clear that this branding would be needing a wordmark.
Process
Finding the logo.
And then trying some more experimental and wild ones.
Making some arrow variations
Application of logo with arrows
Testing some color variations.
After testing with rectangles and squares, diagonal and straight arrows. We ended up with the final logo.
Outcome
Static Posts
Animations