Mianz - 20 years of excellence

Overview

It was time for Mianz College 20 year anniversary. A full branding needed to be done in order to celebrate the achievement.

The goal was to create a complimentary branding for Mianz College, along with all the assets needed for the event function.

Process

Unlike a branding, a event has several moving parts, all that needed to co-ordinate to feel coherent. To begin I created a simple map roughly outlining the direction of the whole project.

Then a moodboard for the graphic design. We decided to go with the slogan "20 Years of Excellence" and the design had to show that.

Sketches

Now it was time to start sketching. Always begin with the pencil on paper.

Developing

At the time I really liked the idea of curvy signatures, however it all felt short.

And then I realized, wouldn't it be better to have a 20 word mark that works with the logo.

I needed to see how the final polished design would look like with all the elements.

A draft of the invitation card design.

Layout

Guessing the event space is always hard, so I quickly setup a 3D space for scale.

Change

The management felt the logos lacked the 'educational' aspect of it, this was very tough, as the event was very close, and nothing could be completed without the logo finalized. So came the second round of logo variations. A "20" with "education".

Final logo

And finally we ended up with the following logo.

The package

Now it was time for everything to come together.

The event had to be a little 'extra', hence the need to design the stage backdrop, entrance stands and the photobackdrop.

Outcome

The branding for Mianz College 20 Years was a very tough challenge. Though I think the brand did it's work properly, conveying "20 Years of Excellence".